New Global Partner Manager at QualiWare
Interview with Andreas Lund, Global Partner Manager, QualiWare
Andreas Lund is our new Global Partner Manager, and he is excited to expand and enhance QualiWare's partner program, benefiting new and existing customers worldwide.
You are QualiWare's new Partner Manager - What are you particularly excited to start working on?
I'm thrilled to embark on this journey with QualiWare, especially during such a dynamic period of global expansion. I will focus on spearheading the development of our global partner program and engaging with partners worldwide to better support our clients. It's an exciting opportunity to collaborate with talented partners and contribute to our continued success on a global scale.
Could you briefly describe QualiWare's partner program?
As a new Partner Manager at QualiWare, one of my primary objectives is to revamp and establish a comprehensive partner program. While the specific details are still under development, our program will prioritize partner enablement, empowering them to deliver top-notch business advice and customization services. We're actively seeking partners across all markets to join us in this endeavor, ensuring broad coverage and support for our clients worldwide.
What benefits do customers receive from QualiWare's partner program?
Our clients experience numerous benefits when collaborating with our partners. Firstly, partners often possess an unparalleled understanding of our clients' specific requirements, challenges, and goals. Leveraging this insight alongside their extensive knowledge of QualiWare, partners can deliver highly valuable customized solutions tailored to each client's needs. Secondly, partners play a pivotal role in accelerating time-to-value, optimizing our clients' investments in QualiWare solutions by providing their expertise and resources throughout various project stages
What value can we offer our partners, both short-term and long-term?
In the short term, we focus on swiftly enabling our partners through our dedicated enablement program, ensuring they can promptly offer QualiWare licenses and services to their clients. This immediate support lays a solid foundation for our partnership. Looking ahead to the medium and long term, our emphasis shifts towards nurturing the partnership for mutual growth. We prioritize activities such as lead sharing, co-marketing initiatives, and sales enablement to cultivate a robust pipeline of opportunities. These efforts will not only drive business growth but also strengthen our partnership over time, ensuring sustained success and collaboration.
In your view, what constitutes the ideal partner for QualiWare?
The ideal QualiWare partner possesses a deep understanding of clients' needs and challenges, coupled with expertise in leveraging QualiWare to address those requirements effectively. Additionally, partners which can take the clients on a journey providing continuous improvement. Becoming a QualiWare partner requires a dedication to delivering exceptional value to clients.
How do you envision the partner program evolving over the next few years?
I envision the Partner program as a pivotal strategic initiative that will continuously evolve and grow alongside our expansion into global markets. As we extend our reach and drive sales, the Partner program will play a central role in accessing new markets and customer segments. Over the next few years, I anticipate the Partner program evolving into a dynamic ecosystem that fosters deeper collaboration, innovation, and value creation between QualiWare and our partners. We will refine and enhance the program to ensure it remains agile and responsive to the changing needs of our partners and the evolving market landscape.
How would you like to make your mark on QualiWare's collaboration with its partners?
I envision implementing strategic initiatives that strengthen our partnerships, such as tailored enablement programs, collaborative sales & marketing efforts, and joint solution development. I aspire to create partner experiences that not only drive business success but also deepen the bond between QualiWare and its partners.
About Andreas Lund
Andreas Lund brings a robust background in channel partner management to the role as Global Partner Manager at QualiWare. With significant experience in the tech industry, Lund's prior position was at Leapwork, a no-code test automation platform. There, he was instrumental in leading global channel partner development. His achievements at Leapwork involved defining channel strategies, establishing the groundwork for scalable channel operations, and leading initiatives in partner recruitment and enablement.
Andreas Lund's extensive track record in cultivating strategic partnerships is expected to be a valuable asset in achieving QualiWare's goals of expanding and enhancing its global partner network.
For collaborations or inquiries on QualiWare’s partner program, Andreas Lund can be contacted at andreas.lund@qualiware.com.
